Hur kan vi hjälpa till?

Thinking about employer branding


When it comes to attracting talent, the issue of employer branding simply cannot be ignored. Whether you like it or not, your organization does have an employer brand, and it might be very different from your company brand.

It is a quite intriguing concept since employer branding raises some very interesting questions:

  1. Who is responsible for your employer brand? Marketing? HR? Line managers? And how do you best combine these functions, that are normally on different planets, in order to maximize your brand?
  2. How do you best create ambassadors for your company among current employees and alumni? They have always been contributing to your employer brand, but with the rise of social media their voices have a much higher likelihood to be heard.
  3. How do you differentiate yourself in the market for talent? Normally, organizations have a very good grasp of their competitors in their industry and marketplace, but in the competition for talent they probably have a completely different set of competitors, even outside their industry.

I believe employer branding will be one of the largest challenges for organizations going forward, once they start to think more long term again. And how to create the optimal employer brand will require a lot of thinking.

Prenumerera på våra populära guider och inlägg om Talent Management

Stardust Consulting Birger Jarlsgatan 33, 2 tr, 111 45 Stockholm
070-515 49 83

Stardust Consultings vision är att bli Sveriges mest uppskattade Talent Management-konsulter. Vi på Stardust Consulting hjälper företag och organisationer att få till ett effektivt Talent Management. Med det menar vi hur man på ett strukturerat sätt attraherar, utvecklar och engagerar rätt medarbetare.

Pin It on Pinterest